I'm the author of the 10x Marketing Formula, CEO/Co-founder at CoSchedule, columnist at Inc.com, and a proud North Dakotan.
This is my blog, called Results, or Die! It includes my best tips about building, leading, and marketing your startup. I send out a free weekly email with my best tips.
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Rumor has it that the best leaders in the world read an average of at least 10 books each year. With that, here is my list of the best books for leaders to read in 2020. Leadership is a Learned… Continue reading
So, you’re becoming a manager at your startup. Good for you! Usually, this sort of ascendency means that you are good at what you do. In fact, it probably means that you’re the best at it on your current team.… Continue reading
Facebook recently added another controversy to an already tumultuous year when a live recording of a company all-hands meeting was released online. In the recording, Mark Zuckerberg is heard using a no-spin tone with his team. Mark later posted on… Continue reading
Last week, an entrepreneur asked me a question that you may have asked yourself. They wanted to know, “how do I measure my marketing team talent?” It is not uncommon for entrepreneurs to struggle with marketing questions. Understanding whether or… Continue reading
Lately, the internet has found itself in an unusual position of ranting at Google, like an old man yelling at a cloud. Marketing has a platform problem, and we all seem to be pointing it out all at once. Jason… Continue reading
The phrase product-market fit is often used to define the moment that a startup reaches market relevance. Most of the time, this means that the product itself satisfies the problem that it’s target customers are experiencing. Unfortunately, I think it’s… Continue reading
Startup job titles have become a bit of a joke these days. Does anyone really need a Chief Innovation Ninja? I once talked to a Chief Revenue Officer at a three-person company. A Chief Revenue Officer at a three-person startup?… Continue reading
Crafting the perfect elevator pitch, positioning statement, or mission statement can be really frustrating. Let’s face it, communicating what your startup actually does is hard. As the Bob’s might say, “What would you say…you do here?” After several rounds of… Continue reading
Is your startup building a great product? I saw this tweet roll in the other day about the massive growth and success of healthcare startup Smile Direct Club, and it caught my eye. SmileDirectClub — perhaps the best consumer business… Continue reading
I love the energy that comes from a new business idea. Before you’ve started selling your product. There’s a lot of fast-talking. Scribbling down notes on any and every surface. Optimism. “We should do it like this.” “Yeah, that will… Continue reading